“I’m a Celebrity Get Me Out of Here” started on Sunday for the now annual whirligig of famous people eating bugs and falling in ponds. But as with “Strictly” this year, somewhat ironically the rollcall of “celebrities” themselves calls for a (if you’re as old as me you’ll get this reference) Mark & Lard style “whooooo?”.
Along with those talking head “Best of…” programmes and “All Star Family Fortunes” and their ilk, it seems TV bosses are running out of actual famous people to be on these shows.
So I have an idea, maybe rather than ex-”Hollyoaks” beefcakes and girls with their bits out, sleb shows should use famous people with a bit of nous and coolness around them. So, “What Not to Wear” but with Beth Ditto prising women out of wrap dresses and into purple leopard print. Or “Celebrity Wife Swap” with Pearl Lowe and Danny Goffey and Brody Dalle and Josh Homme.
I’m as prurient as the next Heat reader but I’m also sick of seeing the banal likes of Katie Price and Kerry Katona and the Rooneys on the front of every mag. So personally I’d love to read a “My beautiful home” Hello spread with Cat Power or a “Day in the Life of” with Anna Piaggi or a piece on “My turbulent relationships” by Christina Ricci or “What’s in My Fridge” by P J Harvey. What do you reckon?